GEO and SEO Leader

GEO & SEO Technical Lead

Location: Warsaw, Poland (on-site presence required; relocation/travel costs not covered)
Contract type: B2B contract
Client: A global FMCG company with a portfolio of leading household, health and hygiene brands
Start date: ASAP — we are happy to wait for the right person

About the Role

We are looking for a GEO & SEO Technical Lead to help our client build the technical foundation for how their brands are discovered — not just on Google, but inside AI-driven answer engines like ChatGPT, Claude, Gemini and Perplexity.

This is a newly created role. No one has done this job on this market before you. You won't be asked to own the full business strategy — the client already has strong business stakeholders for that. What they need is a technical authority and trusted advisor: someone who can sit in the room with category directors, regional IT leads and technology vendors, and clearly separate what actually works from what only looks good on a slide.

You'll help define a global standard for GEO/AEO/SEO that regional teams — who are already running their own local initiatives — can adopt, rather than reinvent independently.

What You'll Do

• Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and technical SEO strategy, aligned with business objectives across markets.

• Act as a technical business partner to Marketing, eCommerce, Product and Content teams.

• Lead the evaluation, selection and implementation of GEO/SEO platforms and vendors — assessing what's real versus what's marketing.

• Define and track KPIs including AI Visibility, Share of Prompt, Share of Model and Organic Visibility.

• Drive adoption of chosen technology platforms and monitor their performance against business KPIs.

• Set technical SEO standards and governance to be used as a global reference across regions.

• Represent the technical/technology point of view in meetings with senior stakeholders and external vendors.

What We're Looking For

Experience

• 5+ years in SEO and search optimization, including technical, enterprise, international and e-commerce SEO.

• Hands-on experience with GEO, AEO or AI Search — this is a must, not a nice-to-have.

• Track record leading enterprise-level or global initiatives.

• Strong stakeholder management and business partnering skills — comfortable presenting to senior management and challenging vendors.

Expertise

• Technical SEO, Enterprise SEO, International SEO, E-commerce SEO.

• Solid understanding of LLMs, GEO, AEO, RAG (Retrieval-Augmented Generation) and prompt engineering.

• Familiarity with AI Visibility measurement and Share of Prompt / Share of Model methodologies.

Profile

• Backgrounds in e-commerce or retail are strongly preferred.

• Candidates from data science / analytics backgrounds who have evolved into GEO/AI-search will also be considered, provided they demonstrate strong business understanding — not only technical depth.

• Executive presence, strategic thinking and strong communication skills. You need to be as credible in front of a category director as in front of a room full of vendors.

Practical Details

• This is a B2B contract role

• Recruitment process is short and efficient: one interview, approximately 1.5 hours.

• Remote work is possible, but candidates must be willing and able to travel to Warsaw when needed.

Why apply for an Antal job offer?

When your application is successful, you will be supported by a dedicated Consultant who will stay in regular contact with you (via email or phone), help you prepare for interviews with your future employer, and ensure a smooth and professional recruitment process.

About Antal

Antal is a leading recruitment and HR advisory company, present in Poland since 1996 and later expanded to the Czech Republic and Hungary. Across the CEE region, we employ around 150 professionals who deliver a full range of services – from specialist and executive recruitment, employee outsourcing and HR consulting, to employer branding and market research.

Our division-based structure combines deep industry expertise with functional specialisation, enabling us to provide tailored solutions for companies in every sector. We act as a trusted partner for both employers and candidates, sharing our knowledge and guiding them through every stage of the talent journey. We connect exceptional people with the right opportunities and help organisations build successful teams.

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