B2B Project: Web Analytics & Performance Specialist

Recruitment for

Hays IT Contracting is a cooperation based on B2B rules. We connect IT specialists with the most interesting technological projects on the market. For our client, an international organization, we are currently looking for a B2B Specialist for the project role of Web Analytics & Performance Specialist.

Technologies we use

Expected

• Adobe Photoshop
• Google Analytics
• Microsoft Excel
• Tableau
• PowerShell

About the project

The project requires a specialist with a strong interest in quantitative data, web analytics and performance metrics.

The consultant will provide services at the intersection of technical web analytics, website performance measurement, A/B testing and personalization.

The scope combines support for experimentation and measurement with performance analytics, with an approximate 50/50 split between testing-related activities and performance analytics.

Your responsibilities

• Work with existing analytics environments and Workspaces in Adobe Analytics and Google Analytics.
• Support the correct measurement and tracking of website events and performance indicators.
• Connect experimental and A/B testing data with website performance metrics.
• Collaborate on the configuration of measurements required for experimentation and performance analysis.
• Prepare data views, quantitative analyses and reporting in Excel and Tableau, with Power BI planned as the target reporting solution.
• Provide analytical input that bridges technical web analytics, performance measurement, A/B testing and personalization.

Our requirements

• 2-3 year of relevant experience.
• Technical foundations in web analytics.
• Knowledge of Google Analytics and/or Adobe Analytics.
• Very good knowledge of Microsoft Excel and experience working with quantitative data.
• Understanding of performance metrics and web analytics logic.
• English at B2/C1 level.

Optional

• Experience working with Workspaces in Adobe Analytics.
• Knowledge of Tableau or Power BI.
• Professional background in a marketing agency, particularly in performance, PPC, SEM or campaign-related areas.
• Experience with website optimization and testing.

Recruitment stages

• Profile and experience review by the Hays team
• A Hays Recruiter will contact you for a 15-minute conversation about the project and your experience
• A technical meeting with project representatives (up to 2 stages)
• Feedback and cooperation proposal