Senior UA Manager (Web Apps & Funnels)

About On The Spot

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

About the role

We’re looking for a Senior UA Manager to take full ownership of user acquisition for our mobile-first web products.

You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls.

You'll run UA at Old School as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. Our products are mobile-first web apps, and users reach them through web funnels.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.

• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.

• Run and scale Meta and TikTok, and test other social and paid channels.

• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.

• Drive creative testing and work with design on ad creatives and store assets.

• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Requirements

• 5+ years in mobile app UA or performance marketing.

• Must: a strong track record growing native iOS and Android apps with paid media.

• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.

• Strong experience with Meta and TikTok, and familiarity with other social channels.

• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and store optimization basics.

• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).

• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.

• Self-driven and comfortable working as a one-person function.

• Clear spoken English and excellent written English.

Nice to have

• Subscription or in-app purchase apps.

• Scaling apps across multiple countries.

• ASO.

Benefits

At On The Spot, we’re creating a workplace people would want to stay in: supportive, well-organized, and fair in terms of conditions and benefits.

‍We’ll share more about our benefit package during the interviews. In the meantime, you can always check our Glassdoor review.