Optimization Consultant

The Optimisation Consultant is there to create, drive and deliver a conversion optimisation strategy that provides return on investment for our clients using our Lean Convert Delivery Framework. The main goal for this role is to drive a strategy that delivers 95% - 105% of the contract bought by the client, other essential outcomes are ROI through Experimentation and Personalisation of 10x investment.

Responsibilities include:

• Create and drive stakeholder alignment and commitment on the Optimisation Goals and Focus for conversion optimisation roadmaps.

• Create and manage the discovery and concept phase to create an impact map that will help delivery of the contract and ROI

• Clearly communicate and sell concepts and hypotheses to drive stakeholder buy in and commitment to the optimisation roadmap

• Regularly inspect and adapt (both on the process and the optimisation roadmap)

• Drive clear optimisation that sets the delivery team up for success

• Provide support for accurate requirements gathering and reporting

• Manage the overall process to ensure timely QBRs, strategy and requirements sessions needed for renewing commitment, alignment towards the goals and enabling pivoting of strategy when needed.

• Consistently deliver multiple optimisation strategies across clients using Just In Time

• methodology

• Write statistically accurate reports for clients that provide meaningful insights and next steps

• Support Sales team as needed to win new clients

• Engage and liaise with Vendor Partners to learn about new product launches and build strong relationships with Vendor CSMs

Experience

• Must have 2-3 years minimum demonstrable knowledge running optimisation programs

• Must have working knowledge of at least one of the following tools : Optimizely, Oracle, Maxymiser, Adobe Target, Monetate, Dynamic Yield, AB Tasty, VWO, Google Optimize or any other testing platform.

• Must have working knowledge of Web Analytics – GA or Adobe

• Must have clear demonstrable knowledge of the statistical measures and pro’s cons of how to define well run experiments

Nice to have

• Hands on knowledge and experience of Session Cam, Content Square,

• Decibel Insight or other behavioral tracking tools.