Senior Traffic Manager

Emagine is seeking a Senior Traffic Manager to join a collaborative and dynamic project environment in Portugal. This role is ideal for a performance-driven professional with strong experience in paid digital acquisition, particularly in the iGaming or sports betting industry, looking to own player acquisition strategy, media buying, campaign optimization, and performance growth across multiple advertising platforms.

You will be responsible for overseeing the full paid acquisition funnel, from campaign planning and media buying to tracking, attribution, optimization, and conversion. You will work closely with Creative, Product, and Tech teams to continuously improve campaign performance, ensure advertising compliance, and maximize acquisition efficiency and return on investment.

What You'll Be Working On

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok.

• Manage media budgets and allocate investment across the best-performing audiences, including lookalike, retargeting, and sports-interest segments.

• Design, test, and optimize compliant pre-landers to improve traffic qualification and conversion rates.

• Ensure advertising accounts remain eligible and compliant with gambling certifications and platform advertising policies.

• Set up, maintain, and troubleshoot tracking across the full acquisition funnel using Meta Pixel, Google Tag Manager, and GA4.

• Manage campaign attribution and performance tracking using tools such as Voluum and Keitaro.

• Monitor and analyse key performance metrics, including CPC, CTR, conversion rate, CPA, FTD cost, and ROAS.

• Collaborate with creative teams to develop and test high-converting advertising assets, including UGC and testimonial-based content.

• Continuously test new marketing angles, audiences, creatives, and campaign formats to identify growth opportunities.

• Manage paid acquisition as a P&L, balancing investment and budgets according to campaign performance and business objectives.

• Work closely with Product and Tech teams to improve user registration, sign-up, and deposit processes throughout the acquisition funnel.

What We're Looking For

• 5+ years of professional experience in paid digital acquisition, preferably within iGaming or sports betting.

• Strong hands-on expertise with Meta Ads and Google Ads.

• Experience with TikTok Ads and other paid media platforms.

• Strong understanding of performance marketing, user acquisition, and conversion optimization.

• Ability to independently set up, manage, and troubleshoot tracking stacks, including Google Tag Manager, GA4, and Meta Pixel.

• Experience with attribution and campaign tracking tools such as Voluum and/or Keitaro.

• Strong analytical and data-driven mindset, with the ability to interpret campaign performance and make investment decisions based on data.

• Advanced Excel or Google Sheets skills and experience working with Looker Studio.

• Understanding of key acquisition metrics such as CPC, CTR, CPA, FTD Cost, Conversion Rate, and ROAS.

• Experience managing significant media budgets and making P&L-driven acquisition decisions.

• Strong communication and collaboration skills, with the ability to work effectively with Creative, Product, and Tech teams.

• Fluency in English.

Nice to Have

• Experience with gambling certifications and iGaming advertising compliance.

• Knowledge of SQL and ability to work with data beyond standard marketing reporting tools.

• Experience in fintech, e-commerce, mobile apps, or other performance-driven digital environments.

• Experience working with additional attribution, analytics, or performance marketing tools.

Location & Eligibility

• Candidates must be based in Portugal.

• Remote working model.

About emagine

At emagine, we value diversity, inclusion, and equal opportunities. We believe that different perspectives drive innovation and create stronger teams, and we are committed to fostering an inclusive environment where everyone can thrive. We work with leading international clients on innovative and high-impact projects, offering opportunities to grow both professionally and personally. If you are interested in this opportunity, we encourage you to apply and become part of a dynamic and forward-thinking environment.

To learn more about us, visit our website: www.emagine-consulting.com