Digital Analytics Lead

About the Assignment

We are looking for an experienced Digital Analytics Lead to take ownership of digital tracking, data collection, and analytics across a global portfolio of websites and mobile applications.

This is not a traditional reporting or analyst role. The primary focus is on building, governing, and optimizing analytics implementations to ensure reliable data collection and high data quality across multiple markets. You will serve as the go-to expert for digital measurement, partnering with product teams, developers, and business stakeholders to enable data-driven decision-making.

Key Responsibilities

Analytics Implementation & Governance

• Own and evolve the organization's digital tracking and analytics setup.

• Lead the server-side Google Tag Manager setup and future data collection solutions.

• Define events, triggers, and tracking requirements for development teams.

• Implement, test, and maintain tracking tags, including marketing-related tracking.

• Monitor, validate, and continuously improve data quality across websites and mobile applications.

• Establish and maintain clear documentation of tracking specifications, KPI definitions, and measurement frameworks.

• Support new data collection initiatives, including mobile app analytics and potential platform migrations.

• Ensure tracking practices comply with GDPR and local consent requirements in collaboration with relevant stakeholders.

Analytics, Measurement & Decision Support

• Translate business objectives into meaningful KPIs and OKRs.

• Define measurement strategies that balance business value, accuracy, and implementation effort.

• Partner with Product Owners and stakeholders on ad hoc analyses and measurement initiatives.

• Contribute to recurring reporting and performance reviews.

• Act as a trusted advisor on digital measurement and analytics best practices.

Required Experience

• Strong hands-on experience with Google Tag Manager, preferably including server-side GTM.

• Experience with GA4 or similar web and app analytics platforms.

• Proven track record within tracking implementation, analytics governance, and data quality management.

• Solid understanding of data layers, JavaScript fundamentals, browser developer tools, and technical analytics concepts.

• Experience working closely with software developers and cross-functional product teams.

• Strong stakeholder management skills, including the ability to challenge priorities and make informed trade-offs.

• Structured and documentation-focused working style.

• Business-oriented mindset with the ability to connect measurement strategies to decision-making.

• Self-driven, proactive, and comfortable operating independently.

• Fluent English, both written and spoken.

Preferred Qualifications

• Experience with BigQuery and/or Databricks

• Experience with Consent Management Platforms (CMPs)

• Mobile app analytics experience

• Experience working in global, multi-market environments

• Experience from regulated industries such as MedTech, Life Sciences, or Pharmaceuticals

Practical Info:

Start Date: No later than 1 November 2026 (earlier preferred)
Duration: Until 30 September 2027 with extension option
Workload: Full-time
Location: Hybrid, 1-3 days per week on-site in Greater Copenhagen