CRM & Marketing Automation Specialist (Synerise)

Job Description

Join Persooa – a team specializing in implementing the Synerise platform for online stores and e-commerce businesses.

We focus on designing and implementing Marketing Automation and Customer Engagement solutions, helping our clients build effective, data-driven customer communication.

On a daily basis, we work with one of the most advanced Marketing Automation platforms in Europe – Synerise. We deliver comprehensive implementations covering customer segmentation, automated workflows, omnichannel campaigns, dynamic content, product recommendations, and personalized customer experiences.

Requirements:

• At least 2 years of hands-on experience working with the Synerise platform

• Experience independently designing and implementing workflows and automations across multiple communication channels, including email, mobile push, and web push

• Practical knowledge of Synerise in the areas of product recommendations, Dynamic Content campaigns, and analytics

• Basic understanding of email marketing and UX best practices

• Basic knowledge of CSS and HTML

• Strong analytical thinking skills, ability to draw conclusions from data, and attention to detail when working with campaigns and metrics

• Good organizational and project management skills, including the ability to prioritize tasks effectively

• Strong communication and teamwork skills

Responsibilities:

1. Designing and implementing complex Marketing Automation scenarios using behavioral and transactional data as well as Customer Data Platform (CDP) capabilities

2. Creating advanced customer journeys across email, SMS, mobile push, web push, in-app, and onsite communication channels

3. Building and developing loyalty programs, promotional mechanisms, and gamification solutions tailored to clients’ needs

4. Configuring dynamic product recommendations, content personalization, and communication logic leveraging AI and predictive user behavior models

5. Designing customer segmentation based on RFM analysis, scoring, user activity, and custom business models

6. Creating dedicated, custom solutions addressing specific needs of e-commerce clients

7. Collaborating with developers on API integrations, data import configuration, webhooks, and data exchange between systems

8. Contributing to implementation architecture design and advising clients on Marketing Automation best practices

9. Analyzing the effectiveness of implemented solutions and proposing new scenarios aimed at increasing conversion, retention, and customer lifetime value (LTV)

10. Optimizing existing automations through A/B testing, data analysis, and experimentation with new solutions

What we offer:

• Flexible forms of cooperation tailored to your needs

• Remote, hybrid, or office-based work options

• Projects for clients across a wide range of industries, including e-commerce, retail, fintech, travel, beauty, telecommunications, and subscription-based businesses

• Opportunity to work on advanced Marketing Automation projects for medium-sized and large brands

• Participation in full end-to-end implementations – from analysis and solution design to configuration and optimization

• A high degree of independence and real opportunities to experiment with new solutions

• Extensive development opportunities in automation, omnichannel communication, strategy, and analytics

• Opportunity to obtain professional certifications confirming your skills

• A great team atmosphere, integration events, and strong support from managers and team members throughout onboarding, project delivery, and professional development